Our Vision is "Making a difference through managed decisions."
Like any other choice, selecting your mission is a decision that requires a rational process that simultaneously balances multiple needs. In our case we considered that our mission should define our company's purpose, share our aspirations, create a framework for evaluating our progress, convey our values, describe our products and services, describe our target market, and provide inspiration. We also knew that, to be effective, our mission needed to be broad, yet concise.
As you can see, creating a mission statement is one example that can benefit from a thoughtful decision making process.